5 Lead Magnet Ideas

Building leads is a vital component to any brand’s marketing mix, however it can be challenging and time consuming. This is particularly true when you’re constantly trying to seek out new customers. So instead of chasing customers, why not get them to come to you?

To do this, you’ll need a lead magnet.

By offering your target audience something of value in return for something as little as their email address, you can begin to build a relationship of trust with people who are valuable to your brand.

So, what exactly is a lead magnet?

A lead magnet is something that you offer to an audience in return for their contact details, typically their email address. A lead magnet usually comes in the form of an online offer, allowing users to click, fill in their contact details, and then receive the offer you have provided.

In order to create a great lead magnet, firstly you’ll have to think about what your target audience will find valuable and what is affordable and realistic for you to execute. A high converting lead magnet will speak to a specific audience and will solve a problem that they would like a solution to. It will be simple and specific in its intent, and the more targeted, the better.

Here are a few ideas for lead magnets that will actually stick.

eBook

An eBook is a low cost form of digital content that is a great tool for attracting leads. It only has to be created once, after which it can be distributed at a low cost to your company. For this reason, it’s a great example of a low risk, high performing lead magnet.

A great eBook will be highly visual, will have a simple layout and will be resourceful and informative for a specific audience.

Free course content

If your brand runs online courses, a great lead magnet is to offer a portion of the course for free. This might be an introduction course to a series that you have on offer through your business. This is a highly effective strategy. It can attract an audience that is looking for information that only your brand can provide. This type of lead magnet can work as a taste tester for the rest of your coursework. So, not only does it it attract valuable leads, it can be a channel for building sales-based conversions as well.

Free shipping or a discount

For ecommerce sites, a great lead magnet idea is to provide new customers with free shipping or a discount on a specific product or range of products. This type of magnet provides an inviting gateway for new customers to engage with your brand and purchase your products.

Free trial or software download

Offering a free download for one of your digital products is a great way to get customers through the digital door. Free trials are particularly effective if your user must perform an action, for example cancel their subscription, in order to end the trial. If they don’t cancel, then you have ongoing customer. Even if your customer does decide to cancel after the trial, your brand will still be front of mind.

A quiz or survey

Quizzes and surveys are a fun and interactive way to attract leads. To create a high converting lead magnet, allow people to fill out the quiz with no obligation. This way there is no barrier for your user to engage with your brand. Set up a contact form at the end of the quiz, so that the results can be sent to them. Because people have put the time and effort into filling out the quiz, they will be likely to request the results in exchange for something as simple as their email address.

If you would like help developing your own lead magnet, get in touch with an expert at Flight Digital today.