7 PPC Tips to Increase Your AdWords Revenue

Regardless of what many businesses may think, increasing Adwords revenue is not solely about boosting conversions. Yes, increasing conversions is important, but your ultimate goal should be to reduce the amount you’re paying per customer acquired. So how can your next PPC campaign increase conversions and reduce cost per acquisition?

 

Here are 7 tips for improving your conversion rate in order to increase Adwords revenue.

 

Set up conversion tracking

 

The very first step to increasing your Adwords revenue is to check your conversion rate. AdWords offers conversion tracking, which will help you to monitor your conversion rate to ensure that you’re not paying too much for your campaigns. This will let you track the actions your customers take on your website, app or whichever platform you’re using to achieve conversions. Your PPC conversion rate is your metric for success… or failure, so it’s important to monitor it at all times.

 

Optimise your landing page

 

Whichever way you look at it, your landing page is the last barrier or pathway to conversion. Your landing page should be easy to understand, it should be highly relevant to your PPC ad and there should be nothing to distract your traffic from converting. Make sure your landing page content is original and void of spelling and grammatical errors.

 

Measure ROI

 

Are you spending too much on your PPC campaign? In order to increase your Adwords revenue it is vital to track how much you’re spending per conversion. Whether your conversion is a sale or a lead, when setting up conversion tracking, you will need to put a dollar amount on each customer action. What is a newsletter signup worth for your brand? By setting up these dollar amounts, you can make sure you’re achieving the best ROI possible for your campaigns.

 

Carefully construct your campaign structure

 

Building an appropriate campaign structure for your PPC ads is vital to the success of the campaign. Your campaign structure should be simple and categorised effectively so that each campaign is easily distinguished from one another. Make sure your campaign names are categorised depending on your specific objectives and your adgroups are tightly themed. Note that your Quality Score will be impacted by the themes of your Adgroups. Just as your Adgroups are tightly themed, so should your keywords be.

 

Work to improve your Quality Score

 

Quality score directly relates to PPC success. The higher your quality score, the lower your cost per conversion will be. To improve your quality score it’s vital to look at your landing page, your ad copy and how your target audience ties into both of these. The more relevant your ad is, the higher your quality score will be, so it’s important to ensure your ad copy directly reflects what your landing page has to offer.

 

Improve your creative

 

More than anything else, running a PPC campaign is all about monitoring and making adjustments according to failures and successes. This is particularly true for your ad copy and creative. It’s important to choose ad copy that is compelling, relevant to your landing page and relevant to your target audience. What is your audience searching for? And what solution are you providing for them? Your ad copy should encompass the solution that your landing page is providing for your target audience. This solution should be in the shape of a strong call-to-action. Use words that provoke emotion as well as powerful action verbs to compel your audience to click. Also make sure to keep your copy clear and concise.

 

Get to know your competitors

 

The amount you spend for your PPC ads depends largely on your competitors and what keywords they are bidding for. By identifying the top keywords that a high performing competitor is using, you can work out which keywords are highly profitable. For example, if one of your competitors has spent a large portion of their budget on a specific keyword, it is safe to say that keyword is highly profitable.

 

If you would like to learn more tips and tricks on how to increase your Adwords revenue, download Flight Digital’s free eBook.