What are Facebook lookalike audiences?
Facebook’s lookalike audiences feature allows you to show ads to people who are similar to your best customers. As...
3 Things to Test for a Successful Facebook Campaign
How can your brand make the most of Facebook ads to meet your business objectives? The answer is to test, test and test again. We can’t stress the...
Are You Paying Too Much On Search Engine Marketing Ads?
Why pay for Search Engine Marketing (SEM) if it’s not helping you meet your marketing objectives?
7 PPC Tips to Increase Your AdWords Revenue
Regardless of what many businesses may think, increasing Adwords revenue is not solely about boosting conversions....
How To Reduce Your Cost Per Lead For Your PPC Campaigns
Running a successful PPC campaign is all about finding the sweet spot between keeping your costs down and increasing...
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