Overview

CatholicCare is a Not-For-Profit that wanted ways to increase the traffic to their website while keeping their marketing costs low due to budget restrictions.

Strategy

Knowing that they had a low budget, the first thing we did was to apply for a Google Grant. We helped CatholicCare lodge their application, which was approved for $10,000 in AdWords spend every month. We then created an AdWords account that was focused on all of the services they offered.

Results

The AdWords traffic is now delivering an additional 15% visits to the site each month and leads have gone up by an additional 13%. This increase came at a zero dollar investment form the client.