OVERVIEW

Floormania had been using AdWords for a year with no real results and had noticed that their SEO traffic was starting to drop, significantly. They came to us via a referral looking for help to improve their SEO and to start generating more leads from AdWords. Their main goal was to work long-term with an agency that was transparent, could deliver results, and could provide ongoing actionable insights.

STRATEGY

We completed an audit of their old AdWords account and a full SEO audit of their website. We devised a holistic digital strategy that would 1. Improve the user experience on their website 2. Improve their SEO traffic and rankings 3. Reduce their CPA through AdWords and 4. Better track performance across all channels. The biggest issue we found was their website design was not user friendly, mobile friendly, lacked content, and did not have clear conversion points. For this reason, we start by designing a new site that involved expanding the website from 10 pages to a site with over 500 pages and thorough descriptions of all their products. This was crucial for their SEO results and would also deliver better results for AdWords.

The next critical step was implementing proper tracking on the site. We now track brochure downloads, calls that come from users on the site, contact form enquiries, and we can properly track how many conversions come from every channel. This helped shape the client budgets for SEM and SEO and deliver the most efficient CPA. Once these 2 projects were complete, we built out a new AdWords campaign with proper tracking and budget management and started on a content strategy for SEO.

RESULTS

The improvement in the number and quality of leads was instant. We have been working with Floormania for 4 years now and their SEO traffic has increased by 1,570%, AdWords CPA is down 62%, and we still continue to see improvements!

 

 

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